25 Jul Four Key Signwriting Design Top Tips
When considering the key aspects of effective signwriting, it’s important to understand the fundamentals, while maintaining a professional mindset. Staying creative yet consistent in order to achieve the very best results for any given project is vital when aiming to achieve the best possible results.
It can be hard to know where to start when first delving into the world of signwriting and general advertisement. From finding the right text and tone, to learning about the commercialization of colour theory – it can all seem a bit daunting, or like a particularly weighty chore! At WSGPrint, we’re here to help. Read on as we discuss and breakdown four key signwriting design tips that we recommend you always keep in mind.
Remember That Less Is More
An overly fanciful writing font, an incompatible and excessively bright colour scheme, gaudy imaging – while all of these ideas may seem eye-catching to the untrained eye, it’s important to grasp that “more” truly doesn’t always equal “better.” Complex fonts can be difficult to read, and great advertisements are always able to prioritize convenience above pointless fluff in all aspects in order to get their point across.
Utilise The Available Space Well
The location of the sign in question is extremely important to consider, as it can be a defining factor in regards to the effectiveness of the end result – and the content of it. For example, if your sign is going to inhabit a very busy urbanized space, then bold large texts and design schemes are generally a much smarter option, as attention-grabbing is the ultimate goal. Here at WSGPrint, we’ve had the pleasure of utilizing some great signage locations throughout the years, and it has garnered a maximized outcome for clients each and every time.
Contrast, Contrast, Contrast
Taking advantage of the extremely effective tool that is “contrasting” is a very underrated aspect of signwriting and design that is generally often overlooked. It can be used to set the main headline and tagline apart from the rest of the design, and to highlight the truly important parts of the advertisement to transfer necessary information into onlookers’ minds with efficiency and convenience.
Choose The Right Imagery
A picture truly is worth a thousand words in the context of commercialized signage! The correct
imagery can genuinely make or break the effectiveness of the advertisement in question, so be sure to think it through well. Utilising high-quality and relevant imagery is generally the rule of thumb, but considering the imagery used interacts with other aspects such as font and location is also good practice.
Now that you’ve read our cohesive coverage of the basics, you’re well on your way to designing signage that will elevate any company or brand – potentially taking them to unprecedented heights in terms of business and client engagement.
From contemplating how colour schemes work to knowing which font to pick; though the process can be lengthy, it can also be innovative, fresh and fun – if you know what you’re doing! To learn more about signwriting so you can truly get ahead of the curve, check out Signwarehouse’s comprehensive tip breakdown for designing effective signs here.